Strategic Advocacy

Tuesday, October 24, 2023 9:00 AM to 12:00 PM

United Way of Central AL
3600 8th Avenue South Birmingham, AL 35222

Ticket Information
In-Person Attendance - Member
** Registration Closed **
In-Person Attendance - Non-Member
** Registration Closed **
Online Attendance - Member
** Registration Closed **
Online Attendance - Non-Member
** Registration Closed **
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Description Your trainers are Abby Hammond and Kim Crouch of Walk Up Advocacy.

Abby and Kim will provide a general overview of how nonprofit organizations can effectively advocate on their issues and outline why an advocacy strategic plan is crucial to achieving long-term success. This session will answer the questions: What is advocacy? How does it work? How do you do advocacy?

In this training, participants will be provided with:

- a general overview of effective advocacy
- specifics on how to write an advocacy strategic plan
- specifics on how to deploy advocacy communications
- recommendations on community engagement and grassroots coalition building.

Abby Hammond Bio
An accomplished legal, lobbying, and advocacy expert of 15+ years, Abby Hammond is the co-founder of Walk Up Advocacy. As proactive partners, her practice equips organizations and their leaders with big picture playbooks for winning advocacy strategy, leadership training, and connections designed to reach your advocacy goals as efficiently as possible now and well into the future. Abby also teaches business law as a clinical instructor at the University of Alabama, empowering students in business to correctly identify and highlight issues within the business environment.

With her strong, deep skillset in litigation, advocacy, rulemaking, and administrative law, she holds an extensive education in this space including a JD from the University of South Carolina School of Law and a BS in Business Management from Clemson University.

Abby currently lives in Tuscaloosa, Alabama with her husband, Bob, and their two children. Outside of strategy, her favorite things include enjoying family time in the backyard and traveling to exciting destinations. Baseball-wise, she roots for two major teams: her 11-year-old son’s travel ball team and, of course, the Cincinnati Reds.

Kim Crouch Bio
A trusted public policy, government relations, and advocacy expert of 20+ years, Kim Crouch is the co-founder of Walk Up Advocacy. An accomplished lawyer, she spent nearly 15 years serving as the Director of Government Relations for the NC Bar Association, where she led strategic legislative policy for legal professionals and honed her skills in coalition building, lobbying, and organizational management. Prior to founding this practice, Kim most recently served as the Executive Director of the North Carolina Advocates for Justice.

With strong experience in public affairs, political strategy, grassroots organization, and leadership development, Kim also has deep education in these worlds including a JD from UNC School of Law and a BA from Syracuse University in Public Policy/Public Relations.

Kim currently lives in Cary, North Carolina with her family. Beyond the world of advocacy, she enjoys hiking, traveling, and outdoor adventuring with her husband, Ed, and their two children.
When and Where
United Way of Central AL
3600 8th Avenue South
Birmingham, AL 35222
Tue, 24 Oct 2023 9:00 AM to 12:00 PM
Central Standard Time
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